Privacy Policy

Last updated: 14 November 2026

This policy explains how MapStart ("we", "us") collects and uses personal data when you visit getmapstart.com, request a free audit or buy our services. We process personal data in line with the EU General Data Protection Regulation (GDPR) and the UK GDPR.

1. Who is responsible for your data

The data controller is Aicha Famous Ltd, trading as MapStart, 71-75 Shelton Street, London, England, WC2H 9JQ, United Kingdom, company number 17317749 (registered in England and Wales). Contact for all privacy questions: support@getmapstart.com.

2. What data we collect

• Audit and contact requests: your name, business name, city, country, email and, if you give it, phone or WhatsApp number.
• Orders: billing name, email, billing address and VAT number. Card and bank details are entered directly with Stripe; we never see or store your full card number.
• Service delivery: business details you give us to build your Google Business Profile (address, opening hours, phone, website, services, photos, logo) and the email of the Google account that will own the profile.
• Communication: messages you send us by email or WhatsApp.
• Website usage: technical data (IP address, browser, device, pages visited) and, only with your consent, cookies used for analytics and advertising.

3. Why we use it and our legal basis

• To deliver the service you bought and manage your account and subscription: performance of a contract (Art. 6(1)(b) GDPR).
• To prepare and send your free audit and follow up on it: your consent (Art. 6(1)(a)), which you can withdraw at any time.
• Invoicing, tax and accounting: legal obligation (Art. 6(1)(c)).
• Security, fraud prevention and improving our website: our legitimate interests (Art. 6(1)(f)).
• Analytics and advertising cookies (for example Google Ads and Meta pixels): your consent, given through our cookie banner.

4. Who we share it with

We never sell your data. We share it only with providers that help us run the service, under data processing agreements:

• Stripe (payments and billing)
• Google (to create and manage your Business Profile, and Google Ads if you accept advertising cookies)
• Meta (Facebook and Instagram ads, if you accept advertising cookies)
• Amazon Web Services (website hosting)
• Our email provider (email communication)
• Accountants and authorities where the law requires it.

5. International transfers

Some of our team and providers are located outside the European Economic Area and the UK, including in Morocco and the United States. When your data is transferred there, we protect it with the European Commission's Standard Contractual Clauses (and the UK addendum) or another lawful transfer mechanism. You can ask us for a copy of these safeguards.

6. How long we keep it

• Audit requests that do not become a customer: up to 12 months.
• Customer and service data: for as long as you are a customer, then up to 3 years.
• Invoices and accounting records: as long as tax law requires (usually 6 to 10 years).

7. Your rights

You can ask to access, correct or delete your data, restrict or object to its use, receive it in a portable format, and withdraw consent at any time. Email support@getmapstart.com and we will reply within one month. You also have the right to complain to your local data protection authority (for example the CNIL in France or the ICO in the UK).

8. Cookies

We use strictly necessary cookies to run the website. Analytics and advertising cookies are only set after you accept them in our cookie banner. You can change your choice at any time through the "Cookie settings" link in the footer.

9. Changes

We may update this policy. The latest version is always on this page, with the date it was last updated.